The end of Club 18-30 holidays has been announced, with the final trip being Manchester to Magaluf at the end of this season.
Club 18-30 was a rite of passage for many youngsters, and has been well known for being chockful of activities, bar crawls and shenannigans. Spain Buddy’s Elle did one trip herself (to Kavos in Corfu and to tick it off the list) in her early twenties. Once was enough for her – but for many… it’s been a regular part of their holidays as they entered adulthood.
Thomas Cook had tried to find a buyer over the summer, but was unable too – prompting the closure announcement which ends on October 27.
Ingo Burmester, the brand’s UK Chief Executive, told the BBC, “We are increasingly focused on our core own-brand hotel portfolio and feel that the Club 18-30 brand no longer fits in with our wider programme. Having taken the summer to explore our options we have, in the absence of a viable alternative that makes sense for Thomas Cook or the brand, decided that Club 18-30 will close at the end of this season.”
Founded in the 1960s by the Horizon Group, and with its first trip headed to Lloret de Mar, Club 18-30 offered an alternative to younger travellers who did not wish to travel with their families or with older tourists. Initially the advertising was low-key, but with the advent of more risqué adverts, the brand enjoyed a resurgence – only added to by its feature television programme “Club Reps” in 2002. Unfortunately for its fans, the brand has failed to sustain the momentum and will host its last package at the end of this season.