The supermarket chain Lidl is launching another wine campaign with discounts available. It follows a similar pattern to that of October 2014. The discounts include 15% if you purchase four bottles from the 24 destination of origin available.
The campaign under the banner “Tierra de Vinos” (Land of Wines), kicks off on October 5 with more than 40 wines. The offers are available on the Peninsula but also in the Canaries and Balearics.
Examples include Rivera Del Duero Altos De Tamarón available at €5,99 per bottle, or the Rioja Reserva Faustino V for €7.95 per bottle. You can view more offers HERE.
Among the destinations are La Rioja, focussing on Ribera Duero, Toro, Valdepeñas and La Mancha. A spokesperson for Lidl commented: “Spain is a land of wine. The winemaking tradition is a hallmark of which we are very proud. So each year Lidl renews its commitment to suppliers, offering a selection of the best Spanish wines.”
Creator of the Peñin Guide, Jose Peñin, a man recognised as one of the world’s ultimate wine authorities, has been involved closely with the selection process, choosing wines of superior quality with a rating at 85 points or more – making this a great opportunity to enjoy some of the best wines at affordable prices.
This is not the first time that Lidl has chosen wine as its flagship product for a promotion. In 2014 the German group launched an advertising campaign that courted controversy. Bodegas Marques de Caceres sued the supermarket chain because it felt that it incurred economic damages (wines sold at losses) and a loss of image quality over other distributors. After filing the complaint with the Ministry of Industry, Innovation and Employment at the government of La Rioja, the Bodega went on to open disciplinary proceedings against the company.
But Marques de Caceres was not the only winery that was against the campaign. Protos issued a statement on its website in which it “categorically rejected” the campaign” and broke trade relations with the company.